- Competition, Booking, Taking a hit
The comedy business for stand-ups is very competitive and will take the average professional years before they can do this full time. Don't care if you are not booked at first. All owner's want to know is that you can bring in a crowd so they can sell more alcohol. So go to the free open-mics and bring your best material. This will build your name up. As you get well known start to pass your business cards to every person interested and tell them to spread the word. Word of mouth is the best promotion because it is real. After a month or two you will eventually have a small following.
Befriend a co-comedian and ask the owner if you can have a date to perform. You want to make a good first impression so you will want to take a hit financially on your first headliner, invest in buying a whole lot of tickets for friends and family and offer discounts to regular who come see you. You will take a loss but the venue will be packed and they will have spare money to buy drinks, so everyone wins. After this the owner will be begging for another performance.
This will be the time where you work on a press kit and promo package to send to a booking agency or entertainment agency which will help you on your quest to become a professional. It will usually take several years to become a headlining act, so make sure you have several partners in crime in your comic ring of friends to help you perform.
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